Did you know that approximately 60% of your customers will view a company’s website before choosing to buy their product or service?

It’s statistics like these that reinforce just how important the Internet is to the success of a business.

To that end, Creativo has developed a suite of easy-to-use tools which will ensure that your customers are able to quickly access and use the information that they need.

These tools include:
Each tool is designed to heighten the web-browsing experience, by maximising the user’s interest and curiousity in the site.

Photo Gallery

If a picture says a thousand words, then a photo gallery can do the selling for you.

Photo galleries are a great way to display an entire product range without over-burdening the customer. Our sophisticated software allows web users to flick through a selection of images and quickly get the information they require.

Suitable for many kinds of businesses, you may like to consider including a photo gallery in your site if:

• You have a large range of products

• Your product range is complicated and difficult to describe

• People are their product e.g. modelling agencies, networking groups etc, or If the sales process could be enhanced by seeing examples of previous work e.g builders, architects, signage companies, furniture manufacturers designers or anyone with a portfolio of work.

Our Photo Gallery Software allows for easy uploading and display of any selected images on a website.

Plus, it also features:

Automatic Manual Image Manipulation
The software can automatically resize your image if it is too large or you can get your image just right by manually cropping, rotating and/or resizing.

Organise your Images
The software allows you (or Creativo) to organise the images into multiple galleries, categories or pages.

Link your Galleries
Each of the galleries can be linked via the navigation menu, or through any links on any page.

Display Options: Choose between two display types

Default - Displays the images in a pop-up window with a caption below the image and a surrounding graphic style that is created by our graphic designers.

Lightbox - This display method darkens the current page and displays a loading bar. Once the image is loaded, it is then displayed in a frame above the current page. It will also display the caption.

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Product Catalogue

Product Catalogues will allow you to easily and cost-effectively display your products in a manner that is simple for their web users to browse through. Plus, because it can be linked to your online sales portal, it also allows for quick and simple purchasing.

In addition, many clients find our product catalogue software beneficial because it costs less than setting up multiple webpages, and allows quick and easy editing.

Other features include:

  • Products can be organised into categories, or separate pages.
  • Each category can be linked to the navigation menu, and from any page within the site.
  • Once the web-user clicks on an item within a category, they can view specific information relating to that item, such as the heading, order number, description, key features and price.
  • Additionally, the client can add as many pictures as they like, and users can click on pictures, which produce a pop-up to display a bigger version of the picture.
  • For each category, you can create a set of variants. Variants could be the size of a particular product within the product line such as colour or size. These variants then allow you to create a custom search facility where the user can search via product variants. For example: searching for tyre sizes when the product is organised on each page by brand.

Website Search

Website search allows users to easily type in the keywords they are looking for.

Results are displayed similarly to Google results, and pages are ordered by importance and keyword proximity. This function is a great addition if your site includes a lot of detailed information, or hidden pages.

It can also be extremely useful if web users are time poor, or are looking for information on a diverse range of topics.

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RSS Feed displayer

RSS (Really Simple Syndication) is a means of supplying a web feed to other websites.

Creativo’s software can download an RSS feed from any site (such as CNN, BBC, Blogs, etc) and display a heading and a short description linking back to the site that produced the feed.

The major benefits for the website owner are that they can appear to be the experts on a particular subject without actually doing any work to supply the links. It also means that users will come back to a site if they know the information presented is always up-to-date with information they are interested in.

Plus, RSS Feeds also dramatically increase a site’s search engine ranking in Google.

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Ticketing System

A great solution for companies wanting to keep a registry of customer enquiries, our ticketing system gives web owners the ability to sort inquiries in priority order, assign them to individual staff members, and rate their urgency. This system can also run on-site, which will allow clients to view the status of their query.

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Interacting with your users

Interaction between a customer and a company’s website can be as simple as a one-off five second relationship, or as complicated as an online sales portal, eSeminar series, or chat room.

The most common mistakes that most businesses make when building a website is underestimating its full potential, and not having an online strategy to capitalise on it.

Website usability statistics show us that if a website fails to interact with it’s users, they will leave. A Creativo-designed 3G website can support the ultimate in interactivity.

The following list of tools are available and can be custom-programmed to suit your requirements:
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    Competitions

    Competitions are a clever way of capturing a site visitor’s contact details for later use. A competition gives you the opportunity to interact with your prospects, build loyalty amongst your customers, and add value to the relationships with both parties.

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    Quizzes

    Our quiz software is essentially designed to increase both the amount of time visitors spend on the site, and how often they return. Although dependant on the type of quiz and the target market, a quiz can be extremely effective in achieving both of these goals.

    Creativo offers the most flexible quiz plug-in available. Our software allows the structure, length and amount of quizzes on the site to be determined by the website owner. For example, questions can be multiple choice, single answer or all answers correct.

    Following completion of the quiz, the web user is given the result and presented with a score of how they performed. Each score is accompanied by a response which is generated for a score within a certain range.

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    Bulletin Board

    Similar to an old fashioned notice board, the bulletin board is another example of a “return often” strategy. The bulletin board software is a useful tool that allows clients to easily post new information onto their website. This information is then displayed on the website in a chronological fashion.

    The website owner can determine if they want the information to be displayed automatically, or if the information requires moderation before it is displayed.

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    Internet Forum

    Bridging the gap in an increasingly private world, our forum software facilitates discussions online. The forum is made up of several categories. Within each category is a set of topics, and within each of these is a list of posts from different users. Essentially, a forum is a place where people can start conversations (or threads) and reply to other people’s threads.

    Combining the multiple advantages of encouraging web users to interact with the site, stay longer, and return more frequently, the Internet forum is also able to capture your user’s information and contact details for later use.

    To use the forum, users have to either login or become a member. This means that the captured data is valid and that the recipient is generally more receptive to receiving information from the site.

    As the administrator, the website owner has the ability to edit, delete and otherwise modify any thread on any forum.

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    Blog

    Blogging has fast become the ‘rage’ of the modern era. Blogs often provide commentary or news on a particular subject such as politics, local news and food, while some function more as personal online diaries. The benefits to business are varied - from providing updates and news to developing a raving fan culture amongst clients.

    Our blogging software is a user-generated website where entries are made in a journal style and displayed in reverse chronological order. The blogging software allows viewers of the blog to post comments relating to that particular blog. Plus, the blog also produces an up-to-date RSS feed.

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    Guestbook

    This plug-in allows users of the website to leave a message for the client. The website owner can choose to:

    • Show all entries

    • Show only entries that are set to visible (by the website owner)

    • Show entries with responses

    • Show entries with responses where the entries are set to visible.

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    Polls

    An effective way to conduct cost-effective market research, an online poll gives your web viewer the ability to cast their vote on an particular question and then see how others have voted.

    This tool can be light-hearted and offer entertainment value to the viewer. It can also form the basis for useful and insightful market research.

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